Company Background: A leading strategic provider of supply management solutions whose products enable companies to identify and realize sustained value across the supply management life. Its suite of enterprise applications allows companies to interact with their suppliers for product sourcing, price negotiation, contract management. The company also offers extensive consulting services as well as in depth spend analysis.

Challenge
Despite having tens of thousands of contacts in its database, the company was unable to leverage their data due its cumbersome legacy contact management system. The tool that had been inherited through an acquisition provided only limited access and visibility to the data. “It was difficult for anyone outside of our IT organization to use the system and so for the most part it sat idle. Even when the system was able to be accessed, the data was inconsistent and unreliable”.

With undiscovered opportunities trapped within their own system and with an increasing need for online marketing programs, the search to find a better solution became a top priority. The challenge was to find an affordable end to end solution that would incorporate a user friendly CRM system with a powerful and expandable sales force automation tool. It needed the ability to support email marketing campaigns while systematically growing the database while identifying potential new opportunities. And of course it needed to be able to be accessed my multiple users without requiring assistance from IT.

Solution
Coming on the recommendation of well respected direct response analyst, Venntive was the answer. Its capabilities seemed to be endless. It did everything the company was looking for and at price point that was almost suspect. Venntive seemed to be the best kept secret in the industry.

One of its initial tests was in an effort to breathe life into the company’s failing webinar program. They decided to use the new found tool to promote its latest event. The results; an immediate and overwhelming success.

Shortly there after the company rolled out a series of online initiatives aimed at enhancing and expanding their presence in the marketplace and providing a substantial lift and traction to its lead generation programs.

Venntive was so successful that in less than a year after its implementation the company made the decision to build a branded portal to the application.

Results
• Lead production increased by 390% within one year
• Within one year of implementation 74% of email campaign driven leads added into sales pipeline
• Within 10 months average webinar registration increased from 62 to 264
• More than doubling of average response rate
• The ability to identify “Hot Prospects” via the systems criteria matching
• Data captured and driven directly into the database from multiple response mechanisms
• The ability to deliver real time reporting and analysis which increased overall effectiveness rates

Customer Feedback
“Bringing on Venntive was one of the best investments our company could have ever made. The proof is in the results”.